Everyday Elegance.
Built Never To Fade.
Sweat-proof, perfume-safe, and plated with authentic 18K gold over surgical stainless steel. Designed in India for everyday confidence.
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18K Real PVD Gold Coated • Daily Wear Safe
Why Viva Is Different
We eliminated the fragility of traditional fast-fashion jewellery. Every piece is built to withstand real daily life without losing its golden radiance.
18K Real PVD Plating
Our vacuum PVD process deposits 18 karat gold 10 times thicker than conventional electroplating, resisting scratches and wear.
100% Waterproof
Wear it in the shower, swimming pool, sauna, or intense workout. Zero tarnishing, zero oxidation, zero fear.
Skin-Safe & Hypoallergenic
Crafted with medical-grade 316L stainless steel core. Absolutely zero nickel, lead, or green marks on your skin.
Pan-India Express COD
Delivered directly to your door in premium branded unboxing boxes. Free shipping above ₹2,999 with simple hassle-free returns.
Loved By 50,000+ Customers
Rated 4.9/5 Across India for Superior Shine & Longevity
"I have been wearing the Gold Heart Statement Earrings almost every single day, including through showers and gym sessions. Absolutely zero discoloration. The shine is genuinely identical to solid 18k gold!"
Ananya Sharma
Mumbai, Maharashtra
"The Unisex Kada is breathtaking. Heavy, substantial feel, perfectly seamless clasp. Wore it to a wedding and had four different people ask if it was Cartier. 10/10 recommend."
Rohan Verma
New Delhi
"I normally get allergic rashes from non-gold jewellery within an hour. Viva's stainless steel anti-tarnish studs caused zero irritation even after 72 hours continuously. Finally found my holy grail brand!"
Pooja Nair
Bengaluru, Karnataka
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